About noysh
We make seamless gymwear that gets out of the way so you can focus on the lift, the run, the set.
We believe global brands don't need to come from big countries — they come from clear vision, discipline, and the right people.
Founders
Three perspectives. One uncompromising standard. This is what happens when creative vision, athletic instinct, and strategic ambition converge.
Senada
The Creative Soul
Born in Germany with Bosnian and Montenegrin roots, Senada's world has always existed between cultures — and between aesthetics. After years in fashion and living in London, she channeled her deep expertise into a singular obsession: creating activewear that feels as precise as couture.
I didn't want to launch until every piece felt perfect on the body. That took time. That took saying no — a lot.
Hakan
The Performance Expert
Deeply rooted in sports since the age of five, Hakan's life has been defined by movement. What began as childhood passion turned into professional sports during his teenage years — and that connection to the pro-athlete world has never faded.
If it doesn't perform under pressure, it doesn't carry the noysh name.
Ves
The Global Strategist
Based in Australia, Ves brings high-level business experience and a cross-continental perspective. His global network and strategic thinking drive noysh's ambition far beyond Montenegro's borders.
We're not building a local brand. We're building a global one.
Studio and fittings
noysh is an online store. Our head office, warehouse and studio are in Podgorica, where we offer private fittings by appointment.
Head Office / Warehouse / Studio: Kragujevačka 7, Podgorica